Find the commercial signal in the noise.
Your teams already have the data. GamingCI continuously evaluates game, supplier, market and promotion performance to identify what deserves attention - then gives commercial teams the evidence to understand it, challenge it and decide what happens next.
The problem
Your analysts already have the data. Finding the question is what takes the time.
Most of the numbers a commercial team needs already sit in a warehouse somewhere. The expensive part isn't running a query - it's knowing which of a thousand possible queries is worth running this week. That work is routine, repetitive and easy to do late.
The signal is buried
A declining game, an underperforming promotion or an underused supplier catalogue rarely announces itself - it has to be found, market by market, title by title.
Investigation is manual
Establishing a fair baseline, a comparable cohort and a credible cause today means a bespoke query and a spreadsheet, built from scratch, every time.
By the time it's found, it's late
Routine commercial investigation competes with everything else an analyst's week contains - so the things that would have been easiest to act on early get found last.
How GamingCI works
Routine commercial investigation, running continuously
GamingCI doesn't wait for an analyst to notice a chart. It performs the routine investigation itself, continuously, and hands over a finding only once there's a real, evidenced case behind it.
- Operator data
- Investigation
- Finding
- Evidence
- Decision
- Action
- Outcome
Connect your commercial data
Game performance, supplier agreements and promotion activity, mapped into one consistent model across markets and currencies.
A defined set of rules investigates it
A versioned set of commercial intelligence rules evaluates the data the same way every time - never an opaque model you can't inspect.
Findings arrive with their evidence attached
Deduplicated and prioritised, each finding carries the observations, baseline and reasoning behind it, not just a headline.
You decide, act and track the outcome
Turn a finding into an owned opportunity or commitment, and see whether the action actually moved the number.
Current intelligence capabilities
Five areas GamingCI investigates today
Each one is a defined, versioned rule - not a generic anomaly detector - built around a specific commercial question your team already asks.
Game Decline
Identifies materially declining game performance and exposes the baseline, the daily observations and the contextual evidence available around it.
New Release Outperforming
Compares a release against a transparent benchmark cohort, with its exclusions, sample volume and confidence all shown alongside the result.
Supplier Catalogue Underutilised
Surfaces catalogue inefficiency and revenue concentration for a supplier, with title-level evidence and the commercial context behind it.
Promotion Underperforming
Evaluates promotion performance using the strongest defensible attribution method available, with the treatment, control and cohort evidence exposed.
Cross-Market Content Opportunity
Identifies strongly performing content that isn't yet live in another eligible market - without ever fabricating a target-market revenue forecast.
- Supplier 360
- Commercial Reviews
- Opportunities
- Commitments
- Ownership
- Outcome tracking
Built to be challenged
Analyst-grade evidence behind every conclusion
GamingCI should tell you not only what matters, but give you enough evidence to decide whether you agree.
- Observation & baseline windowsExactly which period was measured, and what it was compared against.
- Metric definitions & formulasHow a number was calculated, not just what it came out to.
- Daily observationsThe day-by-day figures behind an averaged or aggregated result.
- Benchmark & cohort populationsWhich titles or markets a comparison was actually drawn from.
- Inclusion & exclusion reasoningWhy a given title or market was, or wasn't, counted.
- Promotion controlsThe treatment, control and cohort groups behind a promotion result.
- Confidence reasoningWhat would need to be true for the finding to be wrong.
- Freshness & reconciliationHow current the underlying data is, and whether it reconciles.
- Provenance & contextual evidenceWhere a figure came from, and what else was happening around it.
Every executive conclusion has an analyst-grade path underneath it.
Works alongside your existing tools
Keep your BI. Use it for the hard questions.
GamingCI does not replace your analysts, and it does not try to recreate Power BI. It removes the routine commercial data trawling that currently sits in front of the interesting questions.
What GamingCI handles
- The routine investigation - decline, underperformance, underutilisation, opportunity - run continuously, not on request.
- Many findings can be understood, evidenced and triaged entirely inside GamingCI.
- Evidence, provenance and confidence reasoning attached, ready to be reviewed or challenged.
What still goes to BI / SQL
- Genuinely bespoke questions specific to your operation, not covered by a defined rule.
- Escalation happens with the problem already substantially narrowed - not a blank spreadsheet.
- Your analytical team's own judgement, on the cases that actually need it.
From finding to outcome
Intelligence shouldn't end at a dashboard.
A finding that nobody owns and nothing tracks is just another chart. In GamingCI, a finding has somewhere to go.
- Finding
- Investigation
- Decision
- Opportunity / Commitment
- Owner
- Review
- Outcome
One product, different depth
Built for the whole commercial team
Commercial leaders
Major opportunities, risks, commercial leverage and overall commercial activity at a glance.
Commercial managers
Investigation, supplier context, reviews, opportunities and commitments for the accounts they own.
Analysts
Source observations, benchmark cohorts, promotion controls, calculations and full provenance.
One commercial truth. Different levels of depth.
Trust & explainability
Operator-controlled, built for regulated gaming
Commercial intelligence you can defend in a room. GamingCI is built for regulated gaming operators, where "trust me" is never an acceptable answer.
- Versioned rules, not a black boxEvery intelligence rule has an explicit, versioned configuration - you can see exactly what changed and when.
- Evidence behind every findingA finding links to the underlying performance data used to produce it, not just a conclusion.
- Tenant isolation by designEach operator's data is isolated at the database level, not just by application logic.
- Role- and market-scoped accessWhat a person can see and do is governed by explicit capabilities and market authorisation, reviewed independently of any one screen.
Aurora Gaming Group is a synthetic demonstration operator. The data is synthetic; the calculations, rules, findings, evidence paths and workflows are real.
Spend less time finding the question.
Spend more time making the commercial decision.
Evaluations are currently invitation-only. If you were invited here, please use the contact channel your GamingCI contact already gave you.